CannaRewards Cannabis loyalty software for brands
Start a label pilot

CannaRewards

Loyalty for cannabis brands, built into the product label.

Turn every labeled product into a scan, feedback, reward, and repeat-purchase moment.

QR-ready label Batch label run Scan, points, feedback
Scan confirmed Points added Feedback prompt ready Reward visible Brand points Next reward stays in view
Start a label pilot See the scan flow

Opens a launch brief; batch files can follow by email.

  • 01 Batch materials in
  • 02 QR-ready label
  • 03 Scan and feedback
  • 04 Action queue
31%

of cannabis consumers have a favorite brand.

The brand relationship gap

Brand loyalty is still being built.

Advertising is limited, and after checkout most brands lose visibility into who bought, what they thought, and what brings them back.

Reference sources: New Frontier Data, 2024. Retail context: Dutchie retail trends, 2024.

The CannaRewards solution

A QR-ready product label gives customers a reason to scan after purchase.

Scan confirmed Points added Feedback prompt ready. Reward visible.

Each scan can add points, collect feedback, and create product, batch, reward, and repeat-customer signal.

  1. Buy The product carries the invitation.
  2. Scan The app confirms the scan.
  3. Earn Brand points and progress become visible.
  4. Feedback The brand learns what happened after purchase.
  5. Redeem The next reward keeps the brand in motion.
CannaRewards onboarding screen for joining brand rewards after a scan
Scan confirmed
Brand balance Points added

Points are added to the current brand balance.

Scan
Confirmed
Next
Feedback prompt
Feedback prompt
Product note Product feedback

The customer can share what happened after purchase.

Signal
Feedback entry
Reward
Progress visible
CannaRewards mobile dashboard showing brand point balances and scanner entry point
CannaRewards rewards catalog showing brand-controlled rewards and point balances
Customers join from the label scan before points, feedback, and rewards continue the brand loop.

Signal path

  1. Scan Confirmed Label scan starts the product loop.
  2. Points Added Brand balance updates after the scan.
  3. Feedback Captured Customer input becomes product signal.
  4. Reward Visible The next reward stays in view.
  5. Action Queued The brand team sees the next move.

Brand signal dashboard

Analytics point to the next move.

Scans, feedback, reward saves, and repeat activity become a short operating view for the brand team.

Brand operating view

  • ScansVisible
  • FeedbackCaptured
  • Reward savesDemand stage
  • Repeat activityAction input

Signal map

  • ProductScans and repeat activity
  • BatchFeedback patterns to inspect
  • RewardSaves, claims, and customer demand
  • CustomerRepeat behavior for the next move

Weekly brand moves

  • Promote active productScan activity is visible.
  • Review batch feedbackFeedback shifts need inspection.
  • Tune reward menuReward saves and claims are visible.
  • Add QR labelsRepeat scans are active.

Brand control surface

Your team controls the loyalty levers.

Set the scan value, reward cost, feedback prompt, and label run without adding work for retail staff.

Products + pointsSet
Rewards + costsTune
Feedback promptPrompt
Batch labelsPrint

Reward menu

Rewards become demand data.

  • ViewedAttentionWhich reward concepts customers inspect.
  • SavedIntentWhich offers stay useful after the scan.
  • ClaimedFollow-throughWhich rewards deserve more shelf focus.

Brands can start with merch, digital offers, and brand experiences. Product rewards need a participating retailer checkout path.

Label workflow

Batch labels in. QR-ready labels out.

CannaRewards adds the QR and returns a complete batch-label list ready to print.

Source batch label Source label PDF METRC details COA evidence
QR-ready output Batch-label list Product names Package counts CannaRewards QR marker added to a batch label
  1. 1Share source labelBatch label PDF
  2. 2QR placement handledCannaRewards adds the QR
  3. 3Full list returnedReady for print handoff

Launch sequence

Onboard with labels first. Add rewards and costs next.

Begin with print-ready QR batch labels, then layer in scan points, reward costs, feedback prompts, and checkout paths as the program grows.

Input checkBatch materialsLabel PDFs, METRC details, COA evidence, product names, and package counts.
Setup checkQR label packageQR-ready batch-label list, scan points, reward costs, and first feedback prompt.
Signal checkAction queueScan activity, feedback, reward views, saves, claims, and repeat behavior.
Later pathCheckout expansionProduct rewards need a participating retailer checkout path.

Send batch materials. Launch scan rewards.

First launch can be handled over email: start with a brief, send batch materials when files are ready, and get the QR-ready label handoff back for print.

QR-ready output Batch-label handoff Brief, batch files, and the returned print list.
Brief route Launch context first.

Brand, state focus, timing, reward direction, and first feedback prompt.

File route Email batch materials when ready.

Label PDFs, METRC details, COA evidence, product names, and package counts.
Return QR-ready label list for print handoff.

CannaRewards adds the QR and returns the batch-label list.

Open launch brief Review launch scope